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William Price

Associate Professor


Dr. William Price is an associate professor of education specializing in Career and Technical Education. He earned his Ph.D. in Administration, Curriculum, and Instruction with an emphasis in Vocational Education at the University of Nebraska-Lincoln. To date he has authored or co-authored more than 15 refereed articles, book chapters, proceedings, and monographs. He has authored four teaching and planning manuals and been invited to present at over 30 state, regional, national, and international conferences.

He teaches graduate level courses with topic ranging from adult marketing education programs to methods of teaching marketing education. As program area leader for the Career and Technical Education program, he provides meaningful graduate education.

In addition to being actively involved in grant-projects and teaching, Dr. Price also engages in professional service activities. He provides consulting services to a number of public and private organizations. He has conducted seminars on industry training for corporate trainers in Lowe’s Companies, Inc. and provided vocational teacher professional development workshops in Virginia, Maryland, Georgia, Florida, and Ohio. Dr. Price’s contributions through research, teaching, and service enrich the Virginia Tech School of Education community.


Ph.D.  Administration, Curriculum, and Instruction with an emphasis in Vocational Education, University of Nebraska-Lincoln, 1981

M.S.  Vocational/Technical Education, Virginia Tech, 1979

B.S.  Marketing Education, Virginia Tech, 1974

A.A.  Liberal Arts, Bluefield College, 1972


Curriculum Vitae

Dr. Price’s scholarship has appeared in such journals as Journal of Vocational and Technical Education, Marketing Educator’s Journal, The Journal for Vocational Special Needs Education, Marketing Educators’ Journal, and Marketing and Distributive Educators’ Digest. He has served as PI or co-PI on a number of grants including Virginia Tech and Zambian Ministry of Science, Virginia Department of Education, and the National Center for Research in Vocational Education. Most recently, Dr. Price is project director for a grant working towards the development of a degree infrastructure in Zambia for Vocational and Technical Teacher Education. Dr. Price’s research and content expertise informs his teaching and advising activities at Virginia Tech.


    Bill Price Image

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  • Virginia Tech, School of Education
    206 War Memorial Hall
    Blacksburg, VA 24061